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![](https://freight.cargo.site/t/original/i/c80c90eeb86876315d3b48caa6a5db6b29804c435ee64dabeebf28de1577b05d/COORS-CHILLOLLIPOP-BAR-33022-01.png)
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Every year, millions of fans get fired up watching March Madness basketball. So we gave bar-goers a psychologically proven tool to keep the peace: a lollipop.
Just like that, March Madness was much less mad.
Oh yeah, and We also sold six-packs of the Chillollipop online to help fans watching at home chill out–selling out of 5,000 units in just one day, then restocking (and re-selling out).