JOÃO VIÉGAS  |  ART DIRECTOR  |  BASED IN [New York_NY]  |  CURRENTLY @ MISCHIEF USA






Every year, millions of fans get fired up watching March Madness basketball. So we gave bar-goers a psychologically proven tool to keep the peace: a lollipop.

Just like that, March Madness was much less mad.


Oh yeah, and We also sold six-packs of the Chillollipop online to help fans watching at home chill out–selling out of 5,000 units in just one day, then restocking (and re-selling out).