INTERFACE INTERRUPTION
Tubi
You didn’t sit on the remote. And your friend didn’t change the channel. But millions of Americans fell for our 15-second stunt on Super Bowl Sunday.
And suddenly, Tubi went from a streaming platform few had heard of to the only brand trending on Twitter—right behind Rihanna and Patrick Mahomes.
THE MARK
OF LIFE
Fuck Cancer
The marks that cancer gives you can be given new meaning.
Some survivors still have visible radiation markers from external beam radiation therapy. These marks are part of life-saving measures, but they can also be a painful reminder of cancer itself.
We partnered with 175+ tattoo artists from across the country to offer free tattoos to cancer survivors. To redesign and redefine those marks in an initiative called "The Mark of Life.”
Visit www.themarkoflife.com for more information on where to find partner tattoo artists.
CORONA SUNBREW
Corona
When life presents you a lime, you concept a new product, design it, platform the hell outta it, campaign it and, finally, crack open a bottle of it for the world.
Corona Sunbrew, the world's first zero beer infused with Vitamin D.
It's not everyday you can work on a new project from concept to brand design and campaign launch.
BIGGER
PICTURE
Budweiser
The brief was to deliver a Super Bowl spot.
We delivered a spot saying we wouldn’t do a Super Bowl spot this year instead.
The ad that we didn’t run, was the most successful campaign in Anheuser-Busch InBev’s to date.
DON'T DRINK
AND BUY
Budweiser Zero
We tried to warn people before the holidays of the immediate dangers that would come with drunk online shopping by inviting them to share with others their previous regrettable purchases.
We didn’t expect so many people to rise to the occasion and the results were truly...shocking.