JOÃO VIÉGAS      |      CREATIVE DIRECTOR      |      BASED IN [Brooklyn_NY]      |      CURRENTLY @ GUT New York
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INTERFACE INTERRUPTION


   Tubi    

You didn’t sit on the remote. And your friend didn’t     change the channel. But millions of Americans fell for our 15-second stunt on Super Bowl Sunday.

And suddenly, Tubi went from a streaming platform few had heard of to the only brand trending on Twitter—right behind Rihanna and Patrick Mahomes.






CORONA SUNBREW


   Corona    

When life presents you a lime, you concept a new product, design it, platform the hell outta it, campaign it and, finally, crack open a bottle of it for the world. 

Corona Sunbrew, the world's first zero beer infused with Vitamin D. 

It's not everyday you can work on a new project from concept to brand design and campaign launch.






BIGGER
PICTURE


   Budweiser    

The brief was to deliver a Super Bowl spot. 
We delivered a spot saying we wouldn’t do a Super Bowl spot this year instead. 

The ad that we didn’t run, was the most successful campaign in Anheuser-Busch InBev’s to date.






DON'T DRINK
AND BUY


   Budweiser Zero    

We tried to warn people before the holidays of the immediate dangers that would come with drunk online shopping by inviting them to share with others their previous regrettable  purchases. 

We didn’t expect so many people to rise to the occasion and the results were truly...shocking.






COORS 
LIGHT BEAR


   Coors Light    

There’s nothing star quarterback Patrick Mahomes can’t do…except promote Coors Light beer. 

The NFL forbids it.

So instead, we asked him to show the world how much he loves Coors Light Bear. That's right, not beer. Bear.






EXIT
INTERVIEW


   Marvel Snap    

Marvel SNAP gives players the power to assemble their own teams of MCU heroes. Which was Nick Fury’s role as Director of S.H.I.E.L.D…until he was replaced.






HOMES OF THE WHOPPER


   Burger King    

Burger King has been famously known as the “Home Of The Whopper” since 1954, with this signage prominently featured on all of their locations. 

But in 2020, with the onset of the pandemic, people stopped coming to our place, and we started going to theirs. Their homes became the real “Home of the Whopper”.