JOÃO VIÉGAS  |  ART DIRECTOR  |  BASED IN [New York_NY]  |  CURRENTLY @ MISCHIEF USA








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ONE SHOW 2022





RELAX. IT’S ONLY ADVERTISING. You’re not really in advertising until you’ve seen people treat briefs and projects like there was literally an open body over the table.

So for this year’s One Show campaign we decided to give people a healthy reminder that Advertising won’t save lives. But winning at the One Show might change yours.



 


CORONA SUNBREW




When life presents you a lime, you concept a new product, design it, platform the hell outta it, campaign it and, finally, crack open a bottle of it for the world.

Corona Sunbrew, the world's first zero beer infused with Vitamin D.
It's not everyday you can work on a new project from concept to brand design and campaign launch. More to come, stay tuned kids.







BIGGER PICTURE




The brief was to deliver a Super Bowl spot. We delivered a spot saying we wouldn’t do a Super Bowl spot this year instead. The ad that we didn’t run, was the most successful campaign in Anheuser-Busch InBev’s history.








HOMES OF THE WHOPPER




Burger King has been famously known as the “Home Of The Whopper” since 1954, with this signage prominently featured on all of their locations. But in 2020, with the onset of the pandemic, people stopped coming to our place, and we started going to theirs. Their homes became the real “Home of the Whopper”.







TINDER T&S




SOME THINGS YOU GET TO FIGURE OUT FOR YOURSELF

Tinder’s Photo Verification and Block Contacts give you more control over your swiping experience. You can be sure the person you’re talking to is who they say they are. Because we checked. But we can’t guarantee anything else about them. Or their idiosyncrasies.








DON’T DRINK AND BUY




We tried to warn people before the holidays of the immediate dangers that would come with drunk online shopping by inviting them to share with others their previous regrettable  purchases. We didn’t expect so many people to rise to the occasion and the results were truly...shocking.





NALATA FESTIVAL




Set for April 2020, Nalata Urban Arts Festival 2020 made it’s way through the pandemic and questioned the boundries and the place for art in a time that no museum could open in São Paulo. Nalata used to building walls in São Paulo with the help of world renowned street artists to bring us art through the symbiosis of asphalt and color.


   





ALLIED BRANDS




Have you ever heard clients asking to make their logo more prominent? Well, this time we had all sorts of marketers asking us to remove parts of their logos.

Allied Brands became the biggest activation ever carried out by a brand in Brazil with over 15 different brands joining our movement and raising enough funds to mantain each one of our 4 partner NGO’s operating for more than a year.







SWEAT UNITES US




Have you ever heard clients asking to make their logo more prominent? Well, this time we had all sorts of marketers asking us to remove parts of their logos.

Allied Brands became the biggest activation ever carried
out by a brand in Brazil with over 15 different brands joining our movement and raising enough funds to mantain each one of our 4 partner NGO’s operating for more than a year.









SPICY CHICK'N




If someone ever says BDSM Chicken in a room, the only appropriate response that one can say is "Hell yeah!" To help Alpha Foods launch their new Plant Based Spicy Nuggets, we showed people that though it was Spicy Chick'n, it was not that kind of Spicy nor that Kind of Chicken.

If you ever hear me gloating about how I had to join in a call to discuss chicken outfits, this was it.







PRANK FUND




Unfortunately, this is still WIP. But it’s looking good.







MANCHA †




Sometimes it’s all just fun and games. Iconic alt-scene Casa do Mancha was holding a alt-rock night and I was invited to design the visual identity for them.








guaranacombina.com




http://guaranacombina.com/ is a website that translates roughly as guaranagoeswellwith.com/. anything you chose to complete the url sentence would lead you to a unique content. over ten thousand words were mapped to deliver customized contents for each one of them.








M.A.S x CCSP




Client asked us to do develop brochure for the CCSP festival. So we made a folded brouchre that had all the school’s info on the back, and several different collectible posters on the front and used them to transform Miami Ad School’s space into the most instagrammable spot of the festival.





KINDA LIKE THAT




How do you explain that a refreshing product now has an extra layer of refreshment? By tying someone to an active Car Wash pole while the other other half comes together.







OPPRESSION




Triggered by a series of recurrent events, I started to dive into visual analogies of our societies vile contrasts, based mostly on typography contrasts






BRAZILIAN HERITAGE




Guaraná Antarctica, brazilians sweetheart soda wanted us to do a promo where you could win R$1 Million. So we brought the big guns: a 84 year old grandma that would use lasers, do somersaults and burp into camera. We also did micro tutorials on how to register, even if you are being chased by a dinosaur.






PINA’s CHRONOLOGY




Pinacoteca, one of Brazil's most prestigious museums needed to develop a permanent exibihition that would tell it's chronology.

In order to make all graphic material spread inside the museum converse in an elegant way, we developed a visual identity system that could adapt through all different types of shapes and sizes.





PANTANAL









OPEN COLLAB





@OpenCollab is an incredibly fun and rewarding experience.


























   



















PLACEHOLDER
ALERT!!!!!!!!!!!!!!!
















RELAX. IT’S ONLY ADVERTISING. You’re not really in advertising until you’ve seen people treat briefs and projects like there was literally an open body over the table.

So for this year’s One Show campaign we decided to give people a healthy reminder that Advertising won’t save lives. But winning at the One Show might change yours.

















When life presents you a lime, you concept a new product, design it, platform the hell outta it, campaign it and, finally, crack open a bottle of it for the world.

Corona Sunbrew, the world's first zero beer infused with Vitamin D.

It's not everyday you can work on a new project from concept to brand design and campaign launch. More to come, stay tuned kids.


















The brief was to deliver a Super Bowl spot. We delivered a spot saying we wouldn’t do a Super Bowl spot this year instead. 

The ad that we didn’t run, was the most successful campaign in Anheuser-Busch InBev’s history.






















Burger King has been famously known as the “Home Of The Whopper” since 1954, with this signage prominently featured on all of their locations.

But in 2020, with the onset of the pandemic, people stopped coming to our place, and we started going to theirs. Their homes became the real “Home of the Whopper”.






















We tried to warn people before the holidays of the immediate dangers that would come with drunk online shopping by inviting them to share with others their previous regrettable  purchases.

We didn’t expect so many people to rise to the occasion and the results were truly...shocking.











Every year, millions of fans get fired up watching March Madness basketball. So we gave bar-goers a psychologically proven tool to keep the peace: a lollipop.

Just like that, March Madness was much less mad.


Oh yeah, and We also sold six-packs of the Chillollipop online to help fans watching at home chill out–selling out of 5,000 units in just one day, then restocking (and re-selling out).

















Have you ever heard clients asking to make their logo more prominent? Well, this time we had all sorts of marketers asking us to remove parts of their logos.
Allied Brands became the biggest activation ever carried out by a brand in Brazil with over 15 different brands joining our movement and raising enough funds to mantain each one of our 4 partner NGO’s operating for more than a year.

















PLACEHOLDER
ALERT!!!!!!!!!!!!!!!



















SOME THINGS YOU GET TO FIGURE OUT FOR YOURSELF

Tinder’s Photo Verification and Block Contacts give you more control over your swiping experience.

You can be sure the person you’re talking to is who they say they are. Because we checked. But we can’t guarantee anything else about them. Or their idiosyncrasies.




















Set for April 2020, Nalata Urban Arts Festival 2020 made it’s way through the pandemic and questioned the boundries and the place for art in a time that no museum could open in São Paulo. Nalata used to building walls in São Paulo with the help of world renowned street artists to bring us art through the symbiosis of asphalt and color.























 









Still a WIP
But it’s looking good.



















If someone ever says BDSM Chicken in a room, the only appropriate response that one can say is "Hell yeah!"
To help Alpha Foods launch their new Plant Based Spicy Nuggets, we showed people that though it was Spicy Chick'n, it was not that kind of Spicy nor that Kind of Chicken. If you ever hear me gloating about how I had to join in a call to discuss chicken outfits, this was it.



















Copa America & World Cup were happening the same time. But as I write World Cup, you think I’m refering to the male division. So how can we show that we are all part of the same team? By featuring 3 different leagues, 2  Voice overs and only one message: 


We are united by sweat. 




















Client asked us to do develop brochure for the CCSP festival. So we made a folded brouchre that had all the school’s info on the back, and several different collectible posters on the front and used them to transform Miami Ad School’s space into the most instagrammable spot of the festival.

























http://guaranacombina.com/ is a website that translates roughly as guaranagoeswellwith.com/. anything you chose to complete the url sentence would lead you to a unique content. over ten thousand words were mapped to deliver customized contents for each one of them.

























   



Sometimes it’s all just fun and games. Iconic alt-scene Casa do Mancha was holding a alt-rock night and I was invited to design the visual identity for them.

























   



Triggered by a series of recurrent events, I started to dive into visual analogies of our societies vile contrasts, based mostly on typography contrasts























Guaraná Antarctica, brazilians sweetheart soda wanted us to do a promo where you could win R$1 Million. So we brought the big guns: a 84 year old grandma that would use lasers, do somersaults and burp into camera. We also did micro tutorials on how to register, even if you are being chased by a dinosaur.




















Pinacoteca, one of Brazil's most prestigious museums needed to develop a permanent exibihition that would tell it's chronology.


In order to make all graphic material spread inside the museum converse in an elegant way, we developed a visual identity system that could adapt through all different types of shapes and sizes.