CHILLOLLIPOP
Coors Light
Every year, millions of fans get fired up watching March Madness basketball. So we gave bar-goers a psychologically proven tool to keep the peace: a lollipop. Just like that, March Madness was much less mad.
We also sold six-packs of the Chillollipop online to help fans watching at home chill out–selling out of 5,000 units in just one day, then restocking (and re-selling out).