JOÃO VIÉGAS      |      CREATIVE DIRECTOR      |      BASED IN [Brooklyn_NY]      |      CURRENTLY @ GUT New York
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INTERFACE INTERRUPTION

   Tubi    

You didn’t sit on the remote. And your friend didn’t     change the channel. But millions of Americans fell for our 15-second stunt on Super Bowl Sunday.

And suddenly, Tubi went from a streaming platform few had heard of to the only brand trending on Twitter—right behind Rihanna and Patrick Mahomes.